Fabbrica d’Armi Pietro Beretta S.p.A. is an Italian company which came to life thanks to the dream of a capable and passionate renaissance craftsman. Thanks to the courage, vision and skills of its lineage, the name Beretta has earned international status for its high-tech content, performance and for the Italian style that distinguishes its products.
Passed down through 15 GENERATIONS of the Beretta family, the company was already active in Gardone Valtrompia in the 1400s and its work has been documented since 1526.
How was the craftsman’s passion handed down to the following generations so successfully?
Which have been the difficulties and the strenghts of this important family firm, appreciated all around the world?
These are the questions that have shaped our conversation with Dott. Franco Gussalli Beretta, the current member of the family who is President & CEO of the firm.
– Dott. Franco Gussalli Beretta President & CEO of Fabbrica d’Armi Pietro Beretta;
– Dott. Dario Voltattorni, Executive Director at AIdAF.